It has also surpassed records held by international blockbusters such as Avatar: The Way of Water (2022), Titanic (1997), and others. As of now, “Straume” has attracted 255,000 cinema-goers in Latvia, and its screenings continue actively.

Director Gints Zilbalodis’s “Straume” is still being screened in all major Latvian cinemas, and additional screenings have been launched in regional towns across Latvia. Meanwhile, at the Latvian National Museum of Art in Riga, where Zilbalodis’s Golden Globe Award is on display, thousands of visitors have already viewed it in just one week, creating significant lines. As a result, the public exhibition has been extended until January 30. Additionally, online voting is still open to help “Straume” win the European Parliament’s LUX Audience Award, competing against five other European films.

“Straume” is also making waves internationally. This weekend, the film will premiere in Estonia, Spain, and Turkey, with screenings in several South American countries, Austria, China, and Greece scheduled in the coming weeks. Globally, more than two million viewers have already seen the film in cinemas.

Although “Straume” is a cinematic work best experienced on the big screen with high-quality cinema sound, its distributors have announced that legal streaming options are on the way. Starting March 1, the film will be available on the TET+ and LMT Smart Television platforms.

In recent weeks, demand has surged for film-related merchandise such as T-shirts, tote bags, board games, puzzles, coloring books, and other branded products. The film’s creators remind fans that official merchandise can be purchased on its official website, flow.movie, as well as in stores like M50, BrainGames, and Zvaigzne ABC bookstores. A special “Straume”-themed GarduMuti sparkling water is also available. Information about collaborations with additional partners offering “Straume” products is expected soon.

“Straume” was created as a three-country co-production involving Dream Well Studio (Latvia), Sacrebleu Productions (France), and Take Five (Belgium). The film was financially supported by the National Film Center of Latvia, the State Culture Capital Foundation, Eurimages, France’s National Cinema Center, the television networks Arte and Canal+, regional funds, and support programs in France and Belgium. The international marketing of the film is supported by the Latvian Investment and Development Agency (LIAA). The film’s distributor in Latvian cinemas is Baltic Content Media.